Comments on PPC Management Software - AddedBytes.com

Comment on PPC Management Software

2008-10-27T10:55:08+00:00

Comment by Adam Boulton ( http://connect.icrossing.co.uk )

We've had just finished a little research about the optimal Ad position to be in to maximise profit from your PPC campaigns.

Let me know what you think
http://connect.icrossing.co.uk/paid-search-higher_902

Comment on PPC Management Software

2008-08-22T12:40:13+01:00

Comment by isotree ( http://www.isotree.com )

i would also like to add on a new google bid management software, firstly launched by Isotree, it is really worth appreciated, which Optimal Ad technology.

Comment on PPC Management Software

2008-07-21T23:37:59+01:00

Comment by Dave Brown ( http://www.webdesignforseo.com )

I haven't found any software that looks appealing enough to buy. Let us know what solution you end up with. Thank you.

Comment on PPC Management Software

2008-05-09T00:52:39+01:00

Comment by Bill McIntosh ( http://www.billmcintosh.com )

Hey Dave, I suggest doing some research to find out what's really needed for your use and go with that. Many people have there opinions, but they may not work for what you need.

Comment on PPC Management Software

2007-12-21T22:11:14+00:00

Comment by Erik Cocks (no relation to Erick!) ( http://www.Deusmarketing.com )

Dave, informative thread. I signed up with Adapt over Atlas recently and am happy with what they offer.

Whatever you invest in, select a product you will actually use, figure out what bells and whistles you really need, and think about the learning curve and support. Otherwise, the servant may become the master...

Comment on PPC Management Software

2007-11-22T20:19:24+00:00

Comment by Erick Herring ( http://www.adapt.com )

I have long been a fan of your cheatsheets - thanks for making them!

My company, Adapt Technologies, makes a product called Adapt SEM. It will definitely help you, and we have flat pricing with no term commitments and fantastic support. We have several customers in the UK if that is a consideration.

Comment on PPC Management Software

2007-10-26T02:30:00+01:00

Comment by gugo ( )

This seems to have good info:
http://forums.searchenginewatch.com/showthread.php?threadid=16011

And some vendors in a list ( not by importance)
1. AdWords Dominator
2. Atlas Search (formerly OnePoint and GO TOAST)
3. BidBuddy (The Search Works, UK)
4. BidRank
5. BidHero (ClickTracks)
6. Did-It Maestro
7. Dynamic BidMaximizer (ApexPacific)
8. Inceptor BidCenter
9. KeywordMax Bid Director
10. KeywordROI
11. MakeMeTop
12. Omniture SearchCenter
13. PPCBidTracker (SearchMarketingTools)
14. PPC Pro (PPC Management)
15. Searchignite
16. WebSideStory Bid

Comment on PPC Management Software

2007-09-09T17:26:12+01:00

Comment by seo la ( )

cam i try it somewhere, is that possible, i am dong ppc campaigns for several companies, let me know if you would like to cooperate in some way , good job Dave

Comment on PPC Management Software

2007-08-02T14:23:31+01:00

Comment by Thomas ( http://www.dotcomonomics.com )

Good luck out there!

Overall the biggest part I think a lot of companies are trying to focus on is the reporting aspect. As we know, without a solid understanding of what the keywords are doing and how they are performing, then changes to pricing and bidding is like driving down the highway your eyes closed! ; x-)

Because of that I see a lot of solutions with great reporting and not enough focused on bid changes, it's just something a lot of people don't want to invest the resources in, though almost all of the big four engines will say "API API API!"

If you figure out an easy way to do it, I'm all ears, but that seems to be the holy grail of PPC that just gets harder and harder to figure out.

Comment on PPC Management Software

2007-08-02T09:00:10+01:00

Comment by Dave Child ( http://www.addedbytes.com )

Thomas, thanks for the thorough reply!

Cost is not necessarily a major problem - we are happy to pay for API calls as needed and don't expect that to be free. The main issue is (as you rightly spot) that we don't really have the time to keep up with the changes to the APIs ourselves and so having a company manage that is the logical next step.

Reliability is actually one of the main reasons we are looking for a new company to work with - currently none of our changes are making it to the engines (due to a problem with the software itself which has still not been resolved after over 3 months), which is a fairly serious problem!

I'm naturally cautious of rules, so would be looking to keep any automated changes on a very tight leash. I'm more concerned with actually getting the keywords and bids we assign to our products and product categories (with our homegrown CMS) to the search engines without needing to spend a lot of my time keeping up with APIs.

A simple system that can take a CSV (or similar text file) sent over FTP and make the relevant API calls to add, pause and delete campaigns, ad groups, ads and keywords as required is all I'm after.

If nothing's out there already, I may need to build something myself (as an extra-curricular project) but I'd rather avoid repeating work if such a tool already exists!