For those of you who haven't actually heard the news yet, a trade association whose mission is to "provide a platform to inform and educate the marketplace of the benefits of search marketing in the overall marketing mix, as well is giving its members an industry voice". Hurrah, I say! About time too. SMA-UK is a UK-based trade association just starting out. Head on over to www.sma-uk.org and sign up to their newsletter to keep abreast of developments.
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