Online Marketing

Commenting on blogs is an essential part of most low budget marketing strategies, especially when promoting blogs. Plenty of people automate blog commenting, spamming thousands of blogs with worthless generic comments. There is a better way, of course.

Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve your website conversion rate.

A guide to marketing websites. Half how to educate a client, and half the approach to take to really make a difference.

Many of my clients have worked previously consultants and SEOs that inundated them with jargon, especially where proposals and sales calls are concerned. I find myself sometimes using too much jargon - easily done when you spend so much time working in any field. This jargon guide explains the industry terms in simple language.

Why sites usually drop in the SERPs and what to do if it happens to you.

Learn how and why you should add a robots.txt file to your website.

Web directories can provide a boost to traffic, both directly and indirectly. There are some basic rules and guidelines you should be aware of before submitting your site to any of them to maximise your chances of being listed.

A short set of guidelines for writing effective copy for websites.

Search engine optimization is an alien concept to many designers and businesses. This simple introduction explains what SEO is, and how to get started.

META tags are rarely used well, but can be a boost to your search engine placement. This guide explains which tags to use and how to use them effectively.

Well, not quite, but if your online business is going to take advantage of the seasonal boom, now is the time to start work on your festive side.