18 March 2009 | 63 comments | seo, online marketing, conversion rate, marketing, ecommerce
The second article in the "Improve Your Website Conversion Rate" series. Learned the lessons of part 1? Here are nine more ways to improve your conversion rate.
4 August 2008 | 286 comments | url, urls, mod_rewrite, rewrite, rewriting, apache, htaccess, online marketing
A beginner's guide to URL rewriting, with plenty of examples.
Commenting on blogs is an essential part of most low budget marketing strategies, especially when promoting blogs. Plenty of people automate blog commenting, spamming thousands of blogs with worthless generic comments. There is a better way, of course.
12 June 2006 | 150 comments | online marketing, conversion, howto, business, marketing, design, tips, web, webdesign, usability, seo, ecommerce, tutorials
Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve your website conversion rate.
19 May 2006 | 116 comments | web, marketing, webdesign, seo, guide, search, optimization, tutorials, online marketing, for beginners
Wondering why you should hire someone to market your website and how they should go about doing it? Hopefully this article can help.
3 May 2006 | 8 comments | article, blog, google, jargon, reference, search, seo, web, online marketing
Many of my clients have worked previously consultants and SEOs that inundated them with jargon, especially where proposals and sales calls are concerned. I find myself sometimes using too much jargon - easily done when you spend so much time working in any field. This jargon guide explains the industry terms in simple language.
4 January 2006 | 15 comments | howto, marketing, tips, seo, optimization, google, online marketing
Why sites usually drop in the SERPs and what to do if it happens to you.
19 July 2004 | 26 comments | html, robots.txt, seo, google, robots, online marketing
Learn how and why you should add a robots.txt file to your website.
Web directories can provide a boost to traffic, both directly and indirectly. There are some basic rules and guidelines you should be aware of before submitting your site to any of them to maximise your chances of being listed.
19 May 2004 | 7 comments | copywriting, content, online marketing, for beginners
A short set of guidelines for writing effective copy for websites.
Search engine optimization is an alien concept to many designers and businesses. This simple introduction explains what SEO is, and how to get started.