18 March 2009 | 63 comments | seo, online marketing, conversion rate, marketing, ecommerce
The second article in the "Improve Your Website Conversion Rate" series. Learned the lessons of part 1? Here are nine more ways to improve your conversion rate.
12 June 2006 | 150 comments | conversion, howto, business, marketing, design, tips, web, webdesign, usability, seo, ecommerce, tutorials
Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve your website conversion rate.
19 May 2006 | 114 comments | web, marketing, article, business, howto, webdesign, blog, seo, guide, search, optimization, tutorials, toread
Wondering why you should hire someone to market your website and how they should go about doing it? Hopefully this article can help.
3 May 2006 | 8 comments | article, blog, google, jargon, reference, search, seo, web
Many of my clients have worked previously consultants and SEOs that inundated them with jargon, especially where proposals and sales calls are concerned. I find myself sometimes using too much jargon - easily done when you spend so much time working in any field. This jargon guide explains the industry terms in simple language.
Why sites usually drop in the SERPs and what to do if it happens to you.
Learn how and why you should add a robots.txt file to your website.
Web directories can provide a boost to traffic, both directly and indirectly. There are some basic rules and guidelines you should be aware of before submitting your site to any of them to maximise your chances of being listed.
Search engine optimization is an alien concept to many designers and businesses. This simple introduction explains what SEO is, and how to get started.