META tags are rarely used well, but can be a boost to your search engine placement. This guide explains which tags to use and how to use them effectively.

Last Updated: June 2008.

META tags are a way to describe a page in HTML, invisibly to the user. Many search engines either do not use them at all, or give them little weight. However, they still have their uses and can provide a boost to your search engine placement.

The trick to using them well is to understand what they do, and providing the best possible information within them. It is important to realise as well that changing or adding META tags will not turn your website into a gold mine overnight, but as part of a well formed SEO strategy, they can certainly help.

There are many people who say you should only ever add two or three META tags to your site. There are those who say you should add hundreds. The simple fact is that there are many that could be appropriate to your site, and you should judge each of them on its individual merit.

META tags all go within the HEAD section of your site. That is to say, within the <head> and </head> tags.

<html> <head> META Tags and Title go here </head> <body> Main page content goes here </body> </html>


The Title Tag <title>Search Engine Optimization > Meta Tags -</title>