Social media marketing is important to any well-rounded marketing strategy, and includes helping you raise and improve your profile on social sites as well as interact better with your website visitors.
Social media has seen explosive growth in the last decade and is at the heart of the web. Its influence on commerce will only increase as reviews, recommendations and consumer feedback have a greater affect on buyers' choices.
The big three social sites (though by no means the only three sites) are, of course, Facebook, Twitter and Google+. Social media marketing is the art of encouraging people to share your company news, information, products and services with their friends and followers, as well as responding to both positive and negative information on these services.
In addition to the big three above, we also work extensively with social marketing on plenty of other social channels, including all of these: