What makes a truly great developer? Some might say a positive attitude. Some might say a high-sugar, high-caffeine, high-bacon diet. Some might say an absence of sunlight and as many monitors as a desk can support. I say pessimism and laziness are high up the list.
Back in August, I wrote about PPC Management Software, and my uphill struggle to find a really good PPC software provider. Well, after a few months of trawling the web and trying various options out, I've found a program that works exactly the way PPC software really should work: Kazaam from Israeli firm Kenshoo.
A gentleman by the name of Etai Rosen spotted my plea for help and got in touch to show me through Kenshoo's system, and I was completely blown away. In the training sessions since that initial sales session, and using it since the training, I could swear it's reading my mind and getting better. And there's a new version due out any minute that fixes just about every little gripe and problem I have found so far, and even adds the biggest feature currently missing from their offering.
So what's good about it ... well, it has the ability to import an XML file, daily and automatically from a URL. Awesome - that takes care of my product lists, special offers and so on. Other providers seemed to trip up on this point frequently.
There's a great system of bid policies - you set and forget (to a degree). Bids can be raised and lowered, bad keywords weeded out, all based on pre-set metrics, including an average CPA, and/or actual conversion data.
Copying campaigns from one engine to another takes 5 clicks.
A huge selection of highly automated keyword generators, some smarter than others but all interesting.
The objective appears to be to automate, as far as possible, the PPC process, and in that regard I think they've succeeded admirably. The whole system appears to be able to take control of most of the day to day tasks involved with running PPC campaigns.
It's early days yet but so far I'm very impressed. Things may change, of course, but I'll keep you posted!
A busy week this week at work is currently not looking like it will improve much, and primarily that is because I can't find a piece of software that can do what I want it to (and doesn't cost a fortune). Our contract with our previous PPC software supplier is about to expire and, because of their abysmal service and support, will not be renewed. So I am shortly to find myself without software to manage our PPC, and far too many keywords to do so manually.
So I need to find something to help manage our PPC campaigns at work. While I can live with simple maintenance functionality, a degree of automated bid adjustment wouldn't be a bad thing if at all possible. Can you help?
While working with our previous supplier, I have developed an internal PPC management system that allows us to set up keywords and adverts for products through our own CMS. This system regularly builds a text file with all of our PPC data in and sends it via FTP to said company. I would like to work with a company (or piece of software) where this system would not go to waste, if at all possible.
So what is your software of choice? All reccommendations very much appreciated!